Leverage WhatsApp’s massive reach (> 95% open rates!) for powerful customer engagement and promotions. Sending promotional messages is a smart move – but what works? We’ve got five proven examples and ready-to-use WhatsApp message templates to boost your sales!
Unlock Sales with WhatsApp Promotions
Direct and personal, WhatsApp promotional messages cut through the noise, landing directly on your customers’ screens. With open rates exceeding 95% and higher click-throughs than email or social media, they’re a game-changer for increasing brand awareness, fostering loyalty, and driving sales. The intimate nature of WhatsApp creates one-on-one connections, leading to higher engagement and personalised outcomes.
Benefits of WhatsApp message templates
- Efficiency and Automation: WhatsApp message templates save time by automating repetitive tasks like order confirmations, shipping updates, or appointment reminders. Businesses can quickly send pre-approved messages without manually composing them, improving response times.
- Consistency and Professionalism: WhatsApp message templates ensure a consistent brand voice and tone across all customer interactions. This reinforces brand identity and provides a unified customer experience.
- Compliance and Reliability: Templates are pre-approved by WhatsApp, ensuring compliance with their guidelines and policies. This reduces the risk of messages being flagged as spam or account restrictions.
- Scalability and Automation: Templates can be integrated with automation tools or chatbot systems. This allows businesses to handle a large volume of messages and automate responses.
- Personalisation and Engagement: While templates are standardised, they can be customised with dynamic fields to add a personal touch. Businesses can include customer names, order details, or appointment times. This can improve customer engagement and create a more personalised experience.
5 Effective WhatsApp WhatsApp Message Templates
1. Personalised Welcome Offer: Turn new subscribers into buyers with a warm welcome and exclusive discount.
One more effective way to turn subscribers into shoppers is to welcome them with a personalised message and a special discount code. It’s an excellent way to say thank you and gives them a great deal to check out your products.
Template:
Welcome to {{Your Brand Name}},
Dear {{Customer’s Name}}! Enjoy [X]% OFF your first purchase with code WELCOME[X]. Shop now and explore our collection!
Happy shopping!
{{Your Business Name}}
2. Festive Promotion: Capitalise on holidays with timely greetings and limited-time discounts to drive immediate sales.
Capitalise on major events like Valentines Day, Black Friday, and Christmas to drive sales with significant discounts. Exclusive deals during these peak shopping periods incentivise substantial purchases across e-commerce. Leading brands leverage promotional WhatsApp messages to combine festive greetings with urgent, limited-time offers, directly encouraging immediate action.
Template:
Hi [Customer Name], Happy [Holiday/Festival]! 🎄🎁 We’re wishing you a joyful celebration filled with happiness and laughter. To make your festivities even brighter, enjoy [Discount]% off your next purchase with the code [Discount Code]! Valid until [Date]. Happy shopping! [Link to website/shop]
3. New Product Launch: Generate excitement and exclusivity by announcing new arrivals directly via WhatsApp.
Launching new products can be tough. WhatsApp promotional messages offer a smart solution, streamlining the process. Leveraging WhatsApp’s immediacy allows brands to efficiently announce new offerings directly to their audience, creating a personal touch, exclusivity, and urgency.
Template:
Introducing {{Product Name}}! Be the first to pre-order and redefine {{industry}}. This exclusive offer is just for you!
Act fast, and order now!
OR
Order now! / ✨ Exciting News! {{Product Name}} is here!
Secure your exclusive pre-order now – don’t miss out!
4. Upsell at Purchase: Increase average order value by suggesting complementary items or upgrades during order confirmation.
Repeat customers are prime for upselling – they already trust your brand and offers, making them more inclined to buy again. A smart WhatsApp strategy is to integrate upsells into order confirmations. By suggesting relevant add-ons or premium upgrades in personalised confirmation messages, you capitalise on their existing purchase intent.
5. Back-in-Stock Alert: Recover lost sales by automatically notifying interested customers when previously unavailable items are back.
Out-of-stock items frustrate shoppers and usually mean a lost sale. But by integrating WhatsApp into the customer journey, you can turn this around. If a desired product is unavailable (e.g., a t-shirt in their size), easily set up automated WhatsApp notifications to alert them upon restock, creating a new sales opportunity.
Template:
It’s back! {{Product Name}} is now in stock. Shop now: {{Link}}
OR
Good news! {{Product Name}} is back! Grab yours before it’s gone again. Shop now: {{Link}}
Ready to Supercharge Your Sales?
Thoughtful and strategic WhatsApp promotions drive engagement, sales, and loyalty. Use these WhatsApp message templates and guidelines to connect with your audience effectively. Get started with WhatsApp Business API through verified providers like Channel Mobile – no tech skills needed! Get in touch and unlock the full potential of WhatsApp for your business.