A cleverly timed campaign to create awareness by Bata Toughees, focused around “Back to School”.
For every pair of Bata shoes purchased, registered and verified, the consumer received a R25 voucher for Shoprite, KFC, CNA or airtime.
Product: WhatsApp
Prize:
For every pair of Bata shoes purchased, registered and verified, the consumer received a voucher for Shoprite, KFC, CNA or airtime.
Entry Mechanic:
- A reward “scratch card” was handed to the qualifying consumer by the teller once a verified sale was made. Consumers were prompted to enter via WhatsApp mechanic which involved various registration and verification steps to avoid fraudulent activity.
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