Category Archives: Articles

What Is The WhatsApp Business Platform?

In 2022, Meta renamed the WhatsApp Business API to WhatsApp Business Platform. The WhatsApp Business [...]

Mastering the Power of Communication: Top Trends Transforming Business Communication

Successful businesses must consistently adapt to address changing customer behaviour, and modern customers seek to [...]

9 Tips for Creating a Great WhatsApp Business Chatbot

With the introduction of WhatsApp Business, chatbots have emerged as potent and efficient tools for [...]

WhatsApp Marketing: Boosting Engagement, Conversions, and Leads

The WhatsApp Business messaging platform has rapidly emerged as a highly favoured channel for businesses [...]

Supercharge Your Communication with WhatsApp’s Interactive buttons: what they are and how to use them

In 2022, WhatsApp unveiled an innovative addition: Interactive WhatsApp buttons designed for utilization within the [...]

How to use WhatsApp Business Message Templates

Using the WhatsApp Business API, there are a few ways to engage with your customers [...]

How the manufacturing sector can leverage automation with the WhatsApp Business API

The manufacturing sector is a complex industry with many moving parts, different processes, stakeholders, and [...]

What is a WhatsApp Business Customer Care Window?

The WhatsApp Business API is a robust tool that can assist businesses and organisations build [...]

6 Best Ways to Collect WhatsApp Business Opt-Ins

WhatsApp Business messaging is a powerful sales and support tool – it is effective and [...]