Category Archives: General News

Mobile Marketing: Definition, How It Works, and Examples

Introduction Mobile marketing is a dynamic segment of digital marketing that focuses on reaching consumers [...]

SMS Marketing: How to Master One of the Oldest Mobile Marketing Techniques

Introduction SMS Marketing is a powerful tool in the digital marketing landscape. With almost everyone [...]

WhatsApp Marketing: The Untapped Goldmine for South African Businesses

WhatsApp, the globally renowned messaging app owned by Meta, has changed the way people communicate. [...]

The Rise of Mobile Marketing: Tapping into South Africa’s Smartphone Boom

Introduction Mobile marketing has become an unstoppable force, shaping how we live, interact, purchase, and [...]

How Small Business Owners can Increase their Reach with Mobile Marketing in South Africa

If you’ve tried all the other marketing techniques and you are just not seeing a [...]

The Advantages and Disadvantages of Mobile Marketing in South Africa

With one of the highest mobile penetration rates on the continent, it’s clear that South [...]

The Benefits that Make WhatsApp Advertising a Must-Try in 2024

Everyone working in advertising or trying to get more feet through their front door is [...]

Maximize Your Reach: Craft an Impactful WhatsApp Marketing Strategy

WhatsApp goes beyond being just a messaging app, offering rich media sharing features, widespread global [...]

Deliver A Better USSD Experience For Your Customers

USSD is a proven and reliable service delivery channel for many businesses in emerging countries, [...]